Millions of companies have created websites online to further increase their presence in the 21st century and boost their marketing and sales to reach out to billions of people that are on the internet today. These companies struggle with others to get seen by their prospective customers on search engines, particularly Google. Google has a hard time ranking these companies in order of their relevance, so they employ metrics and systems to judge with company has the best online presence and provides the best value for the users. Visit to know more about How affect your SEO ranking in Sydney.

That story above is essentially what SEO is about. How you can convince Google, or other top search engines to present your product first to your target audience and increase your interaction with them. Google’s algorithm or ranking system is not perfect, and as human needs and desires grow, they adjust it every now and then to accommodate the recent needs of the people who use the internet. This means that if you are a company looking to boost your SEO and rank well in Sydney or any other place in the world, you have to be study the changing factors and try to adapt.

Google has over 200 factors they use to rank sites, but in this article, we will be going over just a few of them, a good handful of these factors that are very important and doesn’t seem like they are going to change anytime soon. So if you are looking to boost your SEO in Sydney, you should pay attention and try to tailor this information to suit your needs.

Good, Optimized Content

Google wants to make sure their users are getting the best experience while they are surfing the internet, and that means partly that they find what they are looking for. It also means less ads and more informative and beneficial content for the reader. 

One important part of good and optimized content is keywords. When you are working on your SEO in Sydney, try to find some keywords for your Dublin website design that relate to your industry and try to fit it in your content. For example, if you own a laundromat in Sydney, you can find out what people’s big concerns are about laundry and create articles helping them solve their problem. 

You can find keywords relating to your industry by using Google Predictive Search Tool, Google Related Searches, as well as in communities and forums like Reddit or Quora. It is also important to remember to repurpose old content, if you have any, and add new keywords, trends, case studies or ideas that you think might be helpful to readers.

Mobile Friendliness of Website

Nowadays, people are using mobile devices on the go, and far more than they use desktops. Google now has tools and software that can go through your website to find out if it is optimized for mobile users. If mobile users are going to have a hard time using your website, you can be sure that Google will push other mobile friendly websites above you.

When creating your website, consider how it affects your SEO in Sydney. Is it a good, responsive design that allows Sydney smartphone users to use on the go?

Think about it, if your run a bicycle repair shop in Sydney, and a bicycle rider is on the road and needs urgent repairs for their bicycle, it is unlikely they are moving with their desktop and is going to use that to find the nearest bicycle shop to them. Most times, they use their phones to search for bicycle repairers in Sydney, but if your website is hard to go through with a mobile phone, the person in need will simply leave and never return. Google will take note of this and punish you severely for it.

Listing on a Local Directory

If your business is a local business in Sydney, then you will be doing yourself a great favour by listing it on a local business directory online. Local business directories like Google My Business, Yelp and Foursquare are free ways to boost your SEO in Sydney as a local business. When you list your business there, you can add your address, telephone number and even pictures from your store. That way, people know exactly what they are going for before they even enter your store.

Using the bicycle repair shop example, when a person searches for a bicycle repairer in Sydney, Google My Business will bring your store up and Google Map will show directions to your store. Your website will also be shown there in case the person wishes to dig deeper to find more details, and there will be phone numbers they can call.

Even if the prospect is still in the research phase, It is still a great way to draw traffic to your website.

Website Page Speed

It gets really annoying when you have to wait for a long time for a page to load online. That might have been permissible in the early 2000s, but now, with shortening attention span, people are looking for fast websites that they can access in no time.

An average internet user will not wait for more than a few seconds for your website to load before leaving, so you must do everything within your power to ensure it doesn’t take that long to load a page. This includes compressing your image so that it loads faster. There are also tools you can use on WordPress to check that your website is fast enough.


Other factors like outbound and back links also play a huge role in your SEO in Sydney. If you are a business owner looking to break into the online space, it is important that you learn a lot about SEO or hire an SEO agency in Sydney to handle your SEO affairs. That way 

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